Strategy
Doing things with purpose for measurable success
What sets your business apart? Who should it serve? How will your audience hear about it? Who else is competing for attention and wallet share? How will you know what success looks like? Tunedcm can help you define (or refine) your marketing strategy.
Marketing is often reduced to one of its parts: ‘digital’, ‘promotions’, ‘advertising’, ‘research’. Seen like this, it’s tempting to put the cart before the horse, launching ad hoc activities that function in silos, drain resources, miss opportunities and produce fuzzy results.
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Marketing is a strategic, inter-connected domain
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"The management process responsible for identifying, anticipating and satisfying customer requirements profitably"
The Chartered Institute of Marketing
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We can tune up your strategy together
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Setting objectives, building the platform for customer acquisition and retention
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Defining the target audience (segmentation, targeting and positioning)
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Mapping the competitor/substitute landscape
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Defining the unique value proposition and differentiators
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Identifying communication channels
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Building a thought leadership (editorial content) schedule
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Planning and implementing a multi-channel communications cycle
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Analysing the results
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Consulting approach
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Marketing matters. Most executives have a view. Together we'll tune into opinions to cut to the insights and see the patterns. Forming a clear picture that enables us to set goals and decide what needs to be done. We'll apply System 1 (fast and intuitive) and System 2 thinking (slower and rational). We'll check assumptions and biases. I'm happy to respectfully challenge and be challenged.