Services
You're busy running a business and want value-added marketing support. Or you're a marketing specialist needing an objective eye or hands-on help.
From strategy-setting, through content production to multi-channel distribution, Tunedcm can make marketing work for you from A-Z. Helping you build the whole machine or intervening at a specific point - with a focus on content marketing.
Strategy
Doing things with purpose for measurable success
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Setting objectives for customer acquisition and retention
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Defining the target audience (segmentation, targeting and positioning)
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Mapping the competitor/substitute landscape
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Defining the unique value proposition
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Identifying communication channels
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Installing a multi-channel communications cycle
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Analysing the results
Creation
Messages that build your brand and generate leads
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Content management, governance and taxonomy
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Establishing a messaging matrix
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Editorial calendar-setting
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Copywriting, design and illustration
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Articles, business development material
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Research studies (modelling, questionnaire design, analysis, write-up)
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Press material
Distribution
Putting multiple channels to work - consistently
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Web
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Social media
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Events
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Press
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Advertising & sponsored