Distribution
Putting multiple channels to work – consistently
Different audiences use different platforms in different ways. Having identified the channels that are relevant for you, tunedcm sets them to work together. Ensuring a targeted, consistent, and agile presence.
Web
Your website is your content hub. It feeds and interacts with all your communications channels in a constant loop. Tunedcm web-writing is strategic, targeted and concise. Working with web developers, it's built for UI/UX and SEO: enriched with keywords, metatags, and links.
Social media
Far from a simple ‘cure-all’, social media is a serious business. It deserves careful diagnosis and nourishment. Together we'll identify the digital channels visited by your audience, build them into your communications cycle and keep them fed and watered. In a way that has meaning, raises engagement and generates leads.
Events
Virtual or live, I can help you design, structure and promote your next client event, whether a business breakfast, round table, or bigger forum. From setting the theme, to creating structured interactive scenarios, presentations and handouts, and follow-up: re-purposing participant input into new thought leadership.
Press
Independent coverage adds unrivalled credibility and reach. And it takes curation: identifying the right outlets and journalists, securing their attention and follow-through. Ensuring each story has news value and substance, fitting not only the outlet’s audience and editorial agenda, but a journalist’s focus area. Working with PR specialists, Tunedcm can help you power a press cycle that emphasises quality over quantity.
Advertising & sponsored content
Paid content is controllable and predictable. In the online domain, it is also measurable. It delivers a bright snapshot of your brand at a glance, bringing your audience directly to your doorstep. Yet it must operate in a ‘team’ with all your selected channels, reinforcing and being reinforced by them. We'll plan and feed a media campaign together - that goes the distance.