About Me
Steffi Gande
Taking the pain out of the marketing domain
I’m a strategic marketing communications professional with a 25-year track record building and running the domain for international leadership services firms.
With particular expertise in content marketing, I can work with you in 3 key ways. First, to set your marketing strategy. Second: to create distinct and compelling content. And third, to distribute it via digital, live and print channels.
I’m analytical, creative, and pragmatic, making sense of complexity in pressured environments. An English native, I emphasise ‘serious fun’, collaboration and professional compassion: taking the pain out of the marketing domain.
Cost effective, seamless
Like most marketing seniors, I’m used to commissioning partners and suppliers. I’m also a producer. I’ve developed a skillset and network that make tunedcm a one-stop-shop. It’s cost effective and seamless, saving you time and money.
A robust result
My passion lies in using different ‘languages’: words, graphics, visuals and data. I balance evidence with intuition to give you the best of both worlds – qualitative and quantitative - for a robust result.
Real business focus
I have spent 9 years serving a global network of owner-run firms. I know what it means to have skin in the game. You can expect a pragmatic and focussed approach to real business challenges.
Engaging demanding minds
Serving professional services firms has meant engaging with a diverse network of internal clients. Most are consultants themselves. I’ve learnt to listen to their expertise and speak their language when transmitting mine. Building business cases for demanding minds.
Borderless approach
I’ve been based in mainland Europe for most of my career, working globally. I’m comfortable adapting to different cultures, whilst detecting the unifying factors. An English native, I speak fluent French and have degree-level German. So you can expect a ‘borderless’ yet targeted approach.
Ethical, sustainable, responsible
My philosophy emphasises ‘wise decision-making’. In my previous firm I led a global research project into the field. I believe its fundamental principles are the key to business legitimacy: ethical, sustainable and responsible. More on www.amrop.com: here.
Collaborating where it counts
Wired into a network of senior specialists.
I work with web developers and SEO experts, illustrators, PRs, video producers and advanced statisticians. If we need extra skills on our project, I can call on these trusted partners or work happily with your selected people.
Supporting your internal buy-in.
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With long experience in internal communications, I create events and toolkits that help you engage the hearts and minds of your people, training and coaching where it’s needed.
Working with high-level stakeholders.
From boards and subject specialists to academics, I drill down to the core of complex matters to make things understandable, digestible, and compelling.